"Red Delicious" Print Advert Analysis

The models seem to be sitting on top of a bike, the female models facial expression seems to be blank however she looks like she's trying to appear seductive. The male model is facing the female model so his entire face cannot be seen, however he seems to be hypnotised and inhaling in her scent. They both have one of the hands touching the others leg which gives the idea that they are quite passionate together and there's a sense of romance between the two.

The location for the print advert is unclear however I am assuming that it is set in New York because of the moving advert for "Be Delicious" and the designer’s name.

The woman is wearing a short red dress and the man is wearing a grey short sleeved t-shirt and a pair of blue jeans. The woman's clothing has been chosen to show that she is quite seductive, someone you want wish to acquire. And the man’s choice of clothing may have been chosen to show that he is quite casual and relaxed.

In this advert the model yet again is holding a apple, this time it is a red apple. This has been used again to imitate the bottle and a red apple may have been used to go with the theme of red and romance in this print advert.

The colours used in this print advert are mostly red with some grey on the man's clothing. The usage of red would have been used for its connotations of warmth, fun, love, passion and danger. Because people like things that they cannot have, so the man in the advert would want to acquire the woman because she seems dangerous and inaccessible so he wants her more. And the colour grey may have been used to have the connotation that something is stylish, elegant, trendy and neutral. This would have been used so show the man is quite stylish so the woman would want him just as much as he wants her.

The product is called "Red Delicious" part of the "Be Delicious" campaign. The name sounds seductive; this perfume has used the word red for the connotations of passion etcetera. And the word delicious to seem attractive and very seductive to the opposite gender to draw them in.

The slogan is "A new temptation in fragrances. For women. For men." The slogan clearly shows that the perfume wants to give the idea that by wearing this perfume, man or woman, you can appear to be dangerous and very tempting and you will attract a lot of sexual attraction or attention.

The font used is big and red, "Delicious" has been written in capital letters as to draw your eyes into reading that word first. This has been done because if you have brought the "Be Delicious" perfume previously then you might want to buy "Red Delicious" too. And "red" has been written in a fancy and elegant font maybe to give the ideology that the perfume would give you some elegance.

The camera angle used is a medium shot, this possibly may have been used to show the background but still make the audience's eyes be drawn to the models.

The product is aimed at men and women, aged possibly between 20-37 and could be any ethnicity. They could do a job that pays quite well, income is not too high or too low. Lifestyle choices such as shops would include River Island and New Look for the female buyer, the male buyer would also shop at River Island and Topman. The female buyer of "Red Delicious" would read magazines such as "Hello", "OK" and possibly "Elle". The male buyer would read magazines sports magazines etc.. Films viewed by a woman who would buy "Red Delicious" would be maybe a romantic comedy and a man who would buy this would watch action films like "Fast and Furious" etc.. They would be a DINKY.

The advert has magic ingredients because it makes "Red Delicious" seem to be a miraculous perfume. As soon as you put the perfume on you will magically attract sexual attention from anyone and will be able to acquire anyone you wish to acquire. People who have a lot of money will be drawn in by the magic ingredients in this advert and spend their money on "Red Delicious."

According to Goffmans Theory woman are usually appeared showing parts of their body mostly legs and chest. In this advert above the model is mostly showing her legs and she is letting the male model touch her. This makes the female model seem that she doesn't mind being touched and she reveals herself so she can be touched.